Naming rights for buildings just got easier.
The recently Ci commissioned Commonwealth Bank Building in Darling Harbour is an early example of supporting building naming rights with LED display technology. This use of LED
display is predicted to grow in popularity as it means building owners can offer naming rights without the tenant also needing to fund an expensive purpose built sign. Changing the name or brand identity of a building with LED signage becomes as simple as a mouse click. So you can expect many more buildings to follow suit.