Why LED billboards are looking more attractive all the time.
The growing attractiveness of LED billboards is not just about the image quality made possible by such examples as this Ci billboard at Eastland. It's also about greater accessibility for advertisers. Effectively costs are shared between advertisers on the same site and there are no printing or poster installation charges. This makes it easier for local advertisers to access the medium. For some it also makes pursuing an LED billboard of their own a highly attractive and economical proposition.