Naming rights for buildings just got easier.
The recently Ci commissioned Commonwealth Bank Building in Darling Harbour is an early example of supporting building naming rights with LED display technology. This use of LED
display is predicted to grow in popularity as it means building owners can offer naming rights without the tenant also needing to fund an expensive purpose built sign. Changing the name or brand identity of a building with LED signage becomes as simple as a mouse click. So you can expect many more buildings to follow suit.
Why LED billboards are looking more attractive all the time.
The growing attractiveness of LED billboards is not just about the image quality made possible by such examples as this Ci billboard at Eastland. It's also about greater accessibility for advertisers. Effectively costs are shared between advertisers on the same site and there are no printing or poster installation charges. This makes it easier for local advertisers to access the medium. For some it also makes pursuing an LED billboard of their own a highly attractive and economical proposition.
See Australia's first interactive LED wall
We've had to keep this a secret for a while but now at last we can share it with the world. This LED videowall Ci recently created for QUT is the first of its kind in Australia. It is content rich, interactive for up to 10 users simultaneously and controlled not by touch but by gesture. Interactivity can now be undertaken on a grand scale. The content management technology entailed is the same as used at Segaworld Japan and is exclusive to Ci in Australia.
Victoria sees AV as a great investment
Some presentation rooms are more serious than others. The Redmond Barry room shown here is one of them. It is the largest of several presentation and meeting areas within the Victorian Investment Centre, situated on the 46th floor of Melbourne's iconic IM Pei designed Collins Place building. A key task for the centre is to woo investment for Victoria. This means the stakes can be much higher than for your average company sales pitch. Billions of dollars have ridden on the outcome in some cases..
Ci recently installed new WSP specifiied displays throughout the centre, along with an opt in audio system. In all but one room these displays were 4k video walls. In choosing Ci for installation we like to think the government has made an investment in quality that practices what they preach in their promo videos. We certainly look forward to the next assignment.
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